FitBack
Cathay Life Insurance Co., Ltd.
Back to Innovators
FitBack is a groundbreaking digital wellness initiative seamlessly integrated into the Cathay Life App, sales channels, and insurance products. It is designed to transform the
way policyholders experience health and wellness.
As a dynamic and innovative project, FitBack empowers policyholders to effortlessly incorporate wellness into their daily lives while fostering a stronger, more personal connection with their insurance provider.
By bridging the gap between health and insurance, FitBack redefines the role of insurers, moving beyond traditional transactions to become a partner in each policyholder’s journey towards a healthier lifestyle. Through personalized health services, interactive challenges, rewards, and innovative behavior-related insurance, FitBack not only enhances customer engagement but also drives positive behavioral change.
Embrace the future of insurance with FitBack–where health meets innovation in the
palm of your hand.
Highlights
- FitBack integrates workout data from wearable devices, local gym partnerships, and an AI-based scoring system to offer personalized recommendations and rewards, empowering policyholders to adopt healthier behaviors.
- The first-ever membership-based spillover rebate. Through behavior-linked insurance, members can complete wellness tasks to earn premium discounts and rewards, fostering proactive health habits with meaningful incentives.
- By collaborating across industries, FitBack connects services like Healthy Diet, cognitive testing, and Elderly Health Seminar Tour to create a comprehensive health ecosystem.
- Since 2022, the Health Pro Academy has enhanced insurance agents’ expertise in chronic diseases, care, and nutrition health, supported by diverse training and reward programs.
